In the late 2010, debut album by The Friend was completed. Record companies showed some interest in publishing the record. However, after some time and while there wasn’t anything concrete, the band held on to their initial plan to publish the record themselves. They needed some help in promoting the album, so they asked Esa Tontti from Gaea booking to help them out in promoting the album. Esa pointed out that a record company needs a name. ’Drink Tonight’ was for many years the working title for The Friend’s album and since the album was eventually called ’Athletic Girls’ they thought that it would have been such a waste not to use ’Drink Tonight’ anywhere.